Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing is the hundred-year-old science of using addressable channels to connect the right offer with the right person at...
View ArticleWhy Direct Marketing Is Still King of ROI
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] As new online tools have become available, traditional tactics have remained consistent, creating a perfect storm for reaching...
View Article11 Resources to Help Your Direct Marketing Campaigns
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an...
View ArticleThe Direct Marketing Competitive Edge: How to Establish & Keep It
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct...
View ArticleWith Big Bets Being Made, Will Anyone Create a Marketing Technopoly?...
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Marketo’s IPO opened Friday at $20 per share and closed the trading session at $23.10, nearly 78% above the listing price. This...
View ArticleWhy Mobile Should Be a Top Priority for Direct Marketers
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better,...
View ArticleWhy Social Media is the Backbone to Successful Direct Marketing in 2013
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Social media is often referred to by marketers as a “gold mine” of customer data; in other words, interests, hobbies, and online...
View ArticleThe Evolving Role of the Direct Marketing Manager
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Today’s marketing landscape is constantly evolving. On the one hand, with expanding digital channels and a sea of customer data...
View ArticleForcing the C-Suite’s Hand: 5 Essential Components of a Cloud Marketing Proposal
Posted by Kristin Hambelton, Head of Marketing, Adobe Campaign You’re a marketer, and you want to make a case for a cloud marketing solution to be implemented into your company’s overall marketing...
View ArticleThree Takeaways from DMA 2013
Posted by Kristin Hambelton, Head of Marketing, Adobe Campaign Last week, many members of the Adobe team headed to DMA 2013 in Chicago, IL. For those who aren’t familiar, DMA (Direct Marketing...
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